MarketingBeyond

Smartphones Invade River City

I live in River City, a mid-size city slightly west of the Mississippi. You probably haven’t visited our town. Doesn’t appear on many maps–including Googles’s–but you really should.

We’re what you might call a “mobile test city.” All the big cellular carriers think our town’s residents best represent a cross-section of America. Most people in town who use mobile phones don’t consider themselves guinea pigs. But we sure like the attention it brings.

Thought I’d tell you about mobile life in River City just in case you never visit.

“Ya Got Trouble in River City”: iPhones Come to Our Town

Six Ways to Improve Value with Mobile Marketing & Advertising

Chapter one.

It’s Sunday morning and the newspaper arrives. Thud.

You walk out to your driveway, bend down, grab the paper. All the ad stuffers fall to the ground. You pick them up, grumbling. Carry two pounds of newsprint into the house.

Coffee drips. You settle on the couch to catch up on all the news, sports, obits. Whatever you missed that week while you were putting out fires at the office. You stare at the ads–mountains of glossy and non-glossy paper. Many cut trees, you think, as you ditch all the ads (except Best Buy, of course.)

For the rest of the story, visit IM-Mobile:

Six Ways to Improve Value with Mobile Marketing & Advertising.

MobileBeyond Offers Podcast Interview Sponsorships to Mobile Companies

MobileBeyond, a blog focused on the future of mobile communications, has launched sponsorships of its podcast interviews. Mobile and wireless companies may now reach thousands of worldwide MobileBeyond listeners each month with promotional messages at the beginning and end of each podcast.

Podcasting marketing is a form of social media marketing and excels at creating connectedness and relationships between a sponsor's brand and MobileBeyond's and its guests.

Unlike radio advertising, podcast sponsors are continuously exposed to MobileBeyond's audience of mobile professionals and consumers who have a passion for mobile phones and technology.

Each month, host Brian Prows interviews well-known mobile professionals from around the world. Guests have included CEO's, mobile company founders, CTO's and other executives and visionaries with mobile marketing and advertising firms, mobile technology  and other companies in the mobile and wireless industries.

Mobile companies may sponsor existing podcast interviews, new ones as they're released or self-sponsored podcasts.

MobileBeyond is also syndicated through iTunes. For further information about sponsoring a podcast, visit Mobilebeyond at:

http://MobileBeyond.net/Sponsorships/

16 Tips for a Professional Job Search

Developing a professional job search is not easy. But the rewards are great. In this post, I suggest 16 job search tips as part of your strategic job plan.

Joseph Campbell, the philosopher and writer, once said "follow your bliss." In these challenging times, it's often difficult to follow his advice. Yet, I believe Campbell was right about myth and reality. We truly become what we hold dear in our hearts and what we believe is truth.

Manifest Your Potential, a blog site, expands on Campbell's thoughts:

• Turning Idle Daydreams Into Actively Imagining Your Future
• Relying On Yourself To Figure It Out
• Realizing It Is Never Too Late
• Realizing You Are Not The Only One
• Knowing Where To Start

It's a thoughtful blog post and I highly recommend you read it.

Much has changed in the employment market--not only due to the recession but a new definition of "work," "career" and "job." We can no longer use traditional, ineffective methods to find a satisfying job and career In an age of social communications and continuing change.

We must define our "brand" and market ourselves in innovative and, sometimes,  uncomfortable ways. The pain is great, but the rewards are plentiful.

16 Tips for a Professional Job Search: 

1. Seek people, groups, organizations, companies and industries. Our economy is changing day-to-day. Opportunities appear, then disappear. Companies downsize and some go out of business. New companies start. Never before is it so critical that job seekers assume full responsibility for their careers and jobs.
   
   A tweet just appeared on my screen as I wrote the last sentence. Here's what a person I follow said:
   
   "You know how some people and jobs make you want to kick, scream, beat something to death? Guess I'll just go with breathing for now."
   
   Great point! You have a choice in how you respond to a job layoff or the economy or your life in general. You can kick and scream--and remain unemployed and dismal--or sit back, take a deep breath and create a vision of your future.
   
   
2. Make sure to keep a log of all contacts and information. Using Google docs is free and a great way to access all your job search information whenever you're near a computer with an Internet connection; If you prefer, keep a hand-written log instead.
3. Write down ten to twenty keywords and keyword phrases that reflect your strongest skills, knowledge, interests, experiences, desired industries and other preferences. Don’t concern yourself with job titles, companies and locations. Deal with those issues later.
   
   For example, if you're interested in dogs, write down keyword phrases such as "work with dogs" or "train dogs." If you're intrigued by sales or marketing, consider "sell mountain bikes" or "health care marketing" (No parentheses).
   
   Explore careers,  jobs and opportunities without restricting yourself. If you've been a carpenter for ten years, that doesn't mean you can't use your skills in another profession or job. If you like working with your hands, for example, write down "work with hands." You can also use single keywords as well: writing, bikes, parks, telecommunications, etc.
4. Enter ALL 10-20 keywords or phrases on your initial search, separated by commas, into Google. (Put parentheses around keyword phrases like "train dogs".)
   
   Entering 10-20 keywords in one search may appear strange at first, but you'll find interesting results by searching all keywords together rather than one at a time. Your search results will reveal new careers and jobs and companies you've never considered. 
   
   Keep track of your search results and continue adding new keywords to your list. (You'll use these keywords in resumes, letters and interviews later.)
   
   As an example, here are keywords that reflect my interests, skills and industries that I entered into Google:
   
   sales, marketing, telesales, blogging, podcasting, managing, voice, mobile, twitter, piano, music, singing
   
   Keywords resulting from my initial search include:
   
   "tame your computer," "export sales success," "customer relationship management," "Apple TV game," "Wifi market share" " and portable hard drives"
5. Note the menus at the top of the Google screen: Web Images, Videos, Maps, News, Shopping and more, which is a pull-down menu, letting you search further for groups, books, finance, blogs, YouTube, photos and more. Click on each of these for more site results and keyword ideas.
   
   Social Media Sites:
   
   
6. With the growth of social media, many people find jobs using contacts, friends and groups. Search the social sites to connect with people who share your interests and passions. If you sign up for a free membership on a site, create a background profile so people can find you.
   
   
   
7. Explore Twitter and other social media sites, such as LinkedIn, MySpace, FaceBook, FriendFeed, StumbleUpon and others.
   
   All of these sites let you search for members, topics, websites and more. On LinkedIn, for example, you can search for companies, people, jobs and groups. Ask questions, interact and develop relationships with like-minded members. Let them know you're "exploring" careers. Share job and career information.
   
   
8. Unlike the search engines, use one or two keywords for each search on social media sites. On Twitter, for example, enter "train dogs" or "telecommunications" or "Internet marketing. Start following people and businesses who share your passions and tweet using your keyword phrases. Provide useful content in your tweets and watch your followers grow.
   
   
9. Constantly review your keyword phrases. As your list grows, keep identifying industries, companies, trends, products and services that match your interests, experiences and skills.
10. Check the average number of keyword searches using Google's Keyword tool. Enter all your keyword phrases as one search. Google will show you the average searches per month for the past twelve months. Keep keyword phrases with at least 1,500 searches per month and consider using Google-suggested keywords if it fits your career interests.
11. Using the Internet, search for information about companies and industries that interest you. Scan for company problems or needs. Think about how your skills and knowledge could help companies solve problems.
    
    Examples: "Improve operations," "boost company morale," "increase software sales," "lower production costs," "open new markets," etc. You may need to add a word or two to your keyword phrases to make them understandable. For example, if one of your phrases is "improve operations" and you discover the company wants to improve operations in Nebraska, change your phrase to "improve operations in Nebraska."
12. Identify 25-50 companies that appeal to you based on your Internet searches. Review their websites and Web information about them. Disregard whether a company has job openings on its website. Companies are ALWAYS looking for talent, even during a recession. If you stand out by doing your homework, your chances of interviewing with companies and getting job offers increases dramatically.
    
    
13. Write or re-write your resume and social media profile, incorporating keyword phrases representing your strongest accomplishments, skills, knowledge and problem-solving abilities.
    
    Tailor resumes for each company. If you've thoroughly researched a company, you'll better know its needs and problems. Including this information in contacts with company employees, you'll stand out above other candidates--even those with greater skills and more experience than you.
14. Tailor letters for each company by telling stories and giving examples describing how you helped other companies with similar problems or needs. First, explain why you’re interested in the company or field of work. Prove you've researched the company by using your keyword phrases and company information. Finally, explain how you can help solve company problems or accomplish a goal.
15. Before sending a resume or letter via email or snail mail, call hiring managers or others to verify who should receive your materials. Phrase your question like this: "Mary, who is the person at your company who is primarily responsible for improving product quality?" "John, I understand you're the VP of Marketing. Who is primarily responsible for boosting market share?"
    
    Don't assume that the person you reach is the hiring manager. In the case above, for example, the VP of Marketing may tell you that his Director of Marketing is responsible for increasing market share. Then approach the Director, not the VP.
    
    
16. Remember that companies hire people just as they purchase products and services. The more you know about a targeted company, the more likely you’ll get job interviews and offers.

I wish you the best "following your bliss" as you seek your perfect career or next job.

MobiChirp Sad About Everyone Who's Unemployed on Twitter

Mobi has been watching all the unemployed people with their heads down walking past his birch tree. You see, Mobi is a little bird on Twitter and reads all the mobile tweets about mobile phones. (Mobi even has an iPhone!)

But, lately, Mobi has been sad. He chirps and tweets and thirps and chitters, doing his best to make all his human friends smile. But lots of them don't have warm bird nests to sleep in. Some who lost their jobs don't have any homes. That makes Mobi feel bad.

Mobi perked up today, though, because MobiMarketing on Twitter told him about his free "18 Steps to Your Next Job" mp3.  So all Mobi's human friends can learn how to be happy.

Mobi is hoppin' and chirpin' tonight because MobiMarketing is giving away the audio link to everyone who starts following Mobi. That means that Mobi will have even more human friends who can tweet to him about the latest cool phones. Mobi is even sharpening his beak so he can tap away on his iPhone, G1 and BlackBerry Curve. (It takes its toll on Mobi's beak.)

Mobi got so happy tonight because several swans are now following him on Twitter and the big whale hasn't been seen in a long time. 

Everyone who sends a direct message to Mobi gets to hear MobiMarketing talk about how to get a job, plus a marketing plan form to get employed even faster.

Mobi quickly made copies of the form for Hopper and Chopper and MobiChitter and MobiFly so they could learn a new career just in case they lose their bird nests to MobiBank.

Mobi is looking forward to all the direct messages. People can even send Mobi a personal message on his own "bird friendly" contact form. Mobi likes to hear from his human friends.

Mobi slowly closed his eyes as he fell asleep in his Birch tree, dreaming about all his new friends.

Changing of the Guard: Mobile Internet, Social Media and Journalism

Pictures and videos from Iran, recently taken by individuals using mobile phones, raise issues we don’t want to face. Despite Iran, China and other oppressive regimes seeking to stop the flow of information, it continues to grow–not from the eyes and ears of “journalists,” but from people like you and me.

Joe Wilcox, a blogger, wrote a powerful post called “Iran and the Internet Democracy.” Wilcox shows disturbing YouTube videos and pictures of angry Iranian protesters who oppose their government.

He also describes how corporate news organizations are losing media power to individuals, who snap pictures and record videos with mobile phones, write tweets and transmit all of it over the mobile Internet in real time. The reality of one person electronically communicating to the world resembles Edward R. Murrow’s “This is London” during World War II.

Story continues on MobileBeyond

Mobile Carriers and Manufacturers Fail to Engage Their Customers

During the past few evenings, I've had conversations on Twitter with disgruntled iPhone owners, new Palm Pre users, BlackBerry Crackheads like me and other passionate people who love mobile devices but are venting.

iPhone users, in particular, are mad as Hell about AT&T's lack of MMS and tethering support. They don't understand why Apple enabled these functions on the iPhone while AT&T waffles about their availability. Today AT&T slapped a programmer in the face who had devised a software work-a-round providing users with both functions, threatening customers with enormous data bills.

Read the rest of the story on MobileBeyond.

MobiChitter--Best Website in Town for Twitter Mobile Chitter Chatter

Calling all mobile geeks, mobile marketers, advertisers, mobile developers: MobiChitter, a new site featuring mobile tweets launched today. MobiChitter combines all the best tweets and conversations found on Twitter's MobileBeyond, MobiChirp, MobiMarketing and MobiChitter.

Everytime users refresh the pages, new mobile content appears. MobiChirp, a little bird that loves his iPhone, G1 and BlackBerry, along with Hopper, Chopper and MobiGeek, got so excited today, they made a video of the MobiChirp choir.

Why only chatter when you can chitter? Check Out MobiChitter.

Affiliate Marketing & Your Time: Want to Work for $4 Per Hour?

As I continue watching Internet product launches,  I'm becoming increasingly concerned. Many promises are made, some are kept. A few IM niche marketers make lots of money. Most don't.

You've all seen the acronym "ROI" (return on investment). I've just invented a new measurement, related to ROI and more important: "ROT."

ROT stands for "return on time" and has two components: the AMOUNT of time you invest in anything (attending school, working at a job, learning an Internet marketing course) and the monetary VALUE of your time, broken down in hours.

Before choosing an Internet training program, before checking out the PRICE ($47, $97), estimate how many available HOURS you can set aside to complete the course.

Let's say you estimate 100 hours. Ask yourself first if you have 100 hours available. If you do, you must COMMIT yourself to allocating 100 hours of your time to complete the course. If you don't have 100 hours, you shouldn't purchase because the ROT (return on time) will be nil.

Then, estimate what your time earns. If you spend 100 hours of your time to generate $100 per week in month two, you initially earn $4 per hour ($100 per week X four divided by 100 hours).

If your time investment results in earning $200 per week in month three ($800 per month), then you've earned $10 per hour ($400 to get going in month two; $800 in month three for a total of $1,000, divided by 100 hours).

If your time investment continues growing, you ROT rises; if it diminishes, your ROT goes down.

Now, subtract your monetary investment and the value of time spent maintaining your investment (PPC advertising, cost of product, joint partner ayments, etc.). Let's say it's $500.

Your return on time generated $1,000, but your costs reduced that by $500. So by month three, your net gain is $500. You've earned $5 per hour ($500/100 hours). Is the investment worth your time?

Both quality and poor Internet marketing courses take time, your most precious resource. Some Internet marketers are honest and up-front about earnings, like Affilorama's, but many are not. The latter usually have promotional names such as "how to make $10,000 on Twitter in one week" or "Blogging to the Bank" and such.

Some Internet marketers play off people's general reluctance to spend time and consider their ROT. That's why so many newbies and others continue buying new courses, because the previous ones were time-consuming and ineffective.

You have to decide whether the promise of riches is realistic and the amount of time it will take to achieve a profit rather than just making money. (The two are different.)

"Free" bonuses are not really free because they require your TIME and lower your ROT. The best rule of thumb is to take on only ONE course at a time, put all your time and effort into learning, then decide if you want to move on to the next one.

But before choosing any program, calculate your RETURN ON TIME. To avoid considering ROT will cause you a lot of pain and no gain.

Optimizing Mobile Websites: Podcast Interview with Eric Hansen of SiteSpect

Mobile website owners, similar to non-mobile website owners, may believe that website optimization, mobile analytics, search engine marketing and other digital marketing techniques are too challenging, take excessive time and, in many cases, become impossible to manage. This convinces some mobile marketers to "fly by the seat of their pants" when assessing mobile website performance.

Eric Hansen, Founder and C.E.O. of SiteSpect, a Boston-based marketing-focused website testing and optimization firm, will probably disagree with you. Since starting the firm in 2004, Hansen's team has helped numerous companies, including J.C. Penney, Overstock.com, The New York Times, CreditCards.com and others that have greatly improved their website marketing performance by optimizing mobile content and placement. According to Hansen, SiteSpect is the only company in its space providing accurate mobile website user behavior on phones that don't support Javascript and cookies. Per Hansen, 50% of worldwide mobile handsets are not Javascript enabled.

Hear the podcast on IM-Mobile.

eBay Deluged by iPhone Sellers Dumping Product Quickly

As reported on Mobile Telephone Marketing and her on MarketingBeyond in 2008, iPhone sellers continue dumping 1st and 3G versions of the iPhone on eBay WorldWide

Anticipating a new, more powerful OS and, possibly, new iPhone, sellers are creating a frenzy on ebay with over 4,000 units now for sale.

Read the full story on IM-Mobile.

Harald Neidhardt of Smaato - Why is He So Passionate About Mobile?

If you’re passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. Before the iPhone was released, Harald and other entrepreneurs at Smaato were talking about smartphones, mobile applications and the growth of worldwide mobile computing.

Smaato is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising). The company partners with mobile advertisers, publishers, developers, ad networks and carriers to increase advertiser average revenue per user within mobile applications or on mobile websites.

Hear the podcast on IM-Mobile.

Music Genome Project Improves Pandora Internet Radio

The "Music Genome Project," Internet radio broadcasting on your mobile and PC, personalized music selections using 400 categories? What's happening to the way we select and enjoy music?

Whether you're into rock, gospel, classical, hip-hop or jazz, Pandora Internet Radio wants to help you "play all music you like." The Oakland, CA based company streams music to your iPhone, BlackBerry, Windows Mobile and around 40-50 mobile handsets running on AT&T Wireless and Sprint's "Now" network.

As of December, 2008, two million iPhone users had downloaded the Pandora application. More recently, over one million BlackBerry users did the same through the BlackBerry App Store. Pandora claims a base of 27 million subscribers with 3-4 million people listening on their mobile phones and the vast majority tuning in using their personal computers.

Listen to a fascinating podcast with Tom Conrad, Pandora's CTO on MobileBeyond.

Boost Search Engine Rankings: Keyword Strategy for Newbies

Did you realize you can increase your blog's readership and website traffic using  a proven keyword strategy?

You'll need two FREE tools to raise your search engine rankings: Traffic Travis and Google's Keyword Tool.

Traffic Travis, unfortunately, only offers a PC version, making us Mac folks low on the totem poll again. You could do my proposed exercise without TT, but you'll find the task a lot easier with TT at your side.

Here goes:

1. Choose a number of one or two keywords that relate to your blog, website or landing page. Keep thinking "why" someone would enter keywords. Some are obvious, such as "make money blogging." Some are less obvious, such as "using cyanide" or "make things better" or "how to think." (A lot of Internet searchers don't know which words to enter; so they try strange combinations.)
2. Using Traffic Travis, generate hundreds of keyword phrases with at least three words. (Examples: "kill gopher with cyanide," "cyanide for gardens," etc.)
3. Separate your keywords into related groups, such as "gophers," "gardens," etc.
4. Copy each set of keyword phrases into Google's keyword tool. You'll end up with the average number of searches for each keyword phrase, plus Google will suggest others.
5. Choose at least 20-30 keyword phrases with at least 1,500 monthly searches that match your blog, website or landing page's theme or topic.
6. Remember that the number of "hits" shown by Google is based on average monthly search volume by everyone who enters each keyword phrase--not the total number of search engine hits with that phrase. The smaller the number of organic listings found using your keyword phrase, the less competition and greater chance of ranking high with the search engines.
7. Using a spreadsheet or on paper, enter your 25-30 niche keyword phrases in one column. To the right, enter the average number of searches on those keywords from the Google keyword tool.
8. Then Google each keyword phrase on your own twice--first without quotation marks, then with quotation marks, and enter the number of hits you get on each.
9. If you get hundreds of thousands of hits without quotes and only tens of thousands of hits with quotes, then you can conclude there's less competition for that keyword phrase. Ditto...you're more likely to rank higher with Google, Yahoo, MSN and others.
10. Examples:
    
     learn to play flute = 464,000
    "learn to play flute" = 22,900
    
    how to stop puppy biting = 225,000
    "how to stop puppy biting" = 8,210
    
    Now try this one:
    
    making money online = 194,000,000
    "making money online" = 3,280,000
    
    Would you rather compete with "learn to play flute" or "how to stop puppy biting" or "making money online"?

It's a judgment call, of course. But the lower the number of keyword phrase hits in quotes, compared to the total number of hits for the same keyword phrase without quotes, the less competition you'll have.

With less competition, people are more likely to find your article on puppy biting because they're fewer organic listings using the same keyword phrase.

Voila! You're on your way to riches or, at least, higher ratings for your blog or website.

P.S.

Just Googled "make more money" (3,280,000 hits). You can Google the keyword phrase without quotes.

The Secret of Choosing Keywords and Finding Niche Markets

It seems that a lot of people who want to launch a profitable website or blog on the Internet get stumped choosing keywords and finding niche markets.

Like you, I've been the victim of "paralysis by analysis" choosing a niche market, then doing keyword research. Using WordPress for your blog or a website tool such as xSitePro is fairly straightforward once you've spent a few hours learning these tools.

But how do you first choose a profitable market niche and find competitive keywords that result in your site receiving a lot of organic search engine hits? How can you reduce your search engine CPC charges for your keywords to drive buyers to your site?

The example shown below came to me after reviewing Affilorama's site and its Traffic Travis software tool. One of the great things about Affilorama, located in New Zealand, and Traffic Travis is their cost--$0. Although Affilorama offers Internet training courses and a professional version of Traffic Travis, there's plenty of free, solid information on Internet marketing to get you started on the road to profitability.

To get you "thinking outside the box," I'm going to use lawn mowers for my example. However, if you apply the strategies and steps explained below, you can use them in most niche's. I've numbered the sequence to make it easier to understand.

1. First realize that most people use the Internet to FIND INFORMATION, not necessarily to buy things on the Web.  Let's assume, however,  someone wanted to buy a lawn mower. Put yourself in the shoes of lawn mower buyers and make a few assumptions.
   
2. What information are people seeking about lawn mowers? ("I need to know more about lawnmowers and where to buy them")
3. Why are they seeking that information? ("My 12-year old lawnmower just blew up, weeds are growing fast and the last lawn mower I bought at Sears didn't cut well".)
4. How can I help buyers find information and solutions? ("I need to get information about reliable lawnmowers that cut weeds and where to buy them")
5. What keywords provide solutions to problems and needs related to the first three questions?
6. Using Traffic Travis, generate at least 3-5 groups of keyword phrases with a minimum of 50 hits per day. (Since Traffic Travis provides daily search volume from Google, Yahoo and MSN, multiple the results by 30 to obtain at least 1,500 hits per month; ex. 50 p/day X 30 days = 1,500.)
7. Choose keyword phrases you think searchers might enter in their searches (use at least two keyword phrases).
   
   "need to know about lawn mowers"
   "cut weeds"
   "lawn mower store"
8. Enter each keyword phrase in Traffic Travis and separate them into groups. (Once you use Traffic Travis, you'll see how simple this is to do.)
9. Here are my results:
   
   "need to know about lawn mowers"
   
   "lawn mower review" - 476 hits
   "best riding lawn mower" - 88 (information seeker never thought of buying a mower you ride rather than push)
   "used riding lawn mowers" - 267 (may be information seekers have never thought about buying a used mower)
   "commercial lawn mowers - 755 (want to launch a site about commercial landscaping?)
   "consumer buyers guide" - 97 (Could find guides with information you could quote for authority)
   lawn mower ratings" - 259
   "push lawn mowers" - 762
   "zero turn lawn mowers" - 932
   "lawn mower comparison" - 92 hits (Didn't like last one from Sears; maybe others?)
   "discount lawn mowers" - 97 (Is saving money important to the buyer?)
   
   "cut weeds"
   
   "lawn weed control" - 320 (Maybe the pain or need is resolved with something other than a lawn mower?)
   "crabgrass killer" - 697
   "lawn weeds" - 1317
   
   "lawn mower store" (when I used "lawn mower stores," TT showed 0 keywords)
   
   "snapper riding lawn mowers" - 65 (product related keyword phrase)
   "lawn boy lawn mowers" - 207 (product-related keyword phrase)
   "home depot 10 off coupon" - 120
   "toro lawn mowers" - 1657
   "snapper lawn mower parts" - 211
   "toro lawn mower parts" - 209
   "scotts lawn mower parts" - 211
   
10. Use the Google keyword tool and enter each Traffic Travis group of keywords separately. (Choose "long-tailed" keyword phrases with at least three words and a minimum of 1,500 searches per month; remember, the higher the number of monthly keyword search phrases, the harder it is to rank high on organic searches; you'll have less competition for keywords by choosing phrases with fewer hits.)
    
    Here are the Google results I chose by group:
    
    "need to know about lawn mowers"
    
    "riding lawn mower reviews" - 1600
    "lawn mowers review" - 1600
    "used riding lawn mower" - 1600
    "lawn mower ratings" -4400
    "zero turn lawn mower" - 9900
    "lawn mower review" - 9900
    "commercial lawn mower" -9900
    "push lawn mowers" - 14800
    "lawn mower prices" -3600
    
    "cut weeds"
    
    "lawn feed and weed" - 1600
    "crabgrass kill" - 2400
    "crabgrass preventer" - (jumped from average 4400 to 49500 in recent month; seasonal & another niche?)
    "lawn weed control" - 2900
    "lawn weeds" - 14800
    "lawn fertilization" -1900 (Maybe problem is solved, in part, by fertilizing?)
    "organic weed control" - 2900 (perhaps buyer is concerned about using pesticides?)
    "garden weed control"- 2900 - (Do homeowners have gardens AND lawns?)
    
    "lawn mower store"
    
    "american lawn mower" - 3600 (jumped to 22200 for past month)
    "kubota lawn mowers" - 3600
    "scotts mowers" - 5400
    "reel lawn mowers" -8100
    "husqvama lawn mowers" - 8100

You should generate at least 30 keywords per website or blog and sprinkle relevant keywords throughout the page's content (see Affilorama for more details.).

For example, if you're writing an article or blog post on comparing lawn mowers, choose 1-3 keyword phrases that specifically relate to that subject. You should also include related keyword phrases in the title and header tags:

"How to buy push lawn mowers"
"Getting rid of lawn weeds"

By using tools like Traffic Travis, plus the Google keyword tool to generate a list of keywords that are relevant to your niche, you can more easily write better website articles and blog posts. You may even discover other profitable sub-niches.

If you need more help, check out Affilorama's Internet training courses.