Have a great idea or invention but need help marketing it?
The Wall Street Journal today announced a new online registry--the USA National Innovation Marketplace--making it easier for small businesses with new ideas or inventions to connect with larger companies.
Doug Hall, founder of Eureka Ranch Technology Ltd. of Cincinnati--the company providing the registry--said: "The goal...is to have small businesses incubate ideas from researchers and then sell them to large companies. The time is right...he says, since big businesses are coming under greater pressure to innovate quickly--but often lack the internal resources to do the job."
Small business inventors, using the Registry, could connect with other small-to-large businesses, develop joint ventures and bring new products or services to market more quickly and efficiently.
The upcoming launch of planeteureka.com has already caught the attention of Best Buy and Procter & Gamble's Future Works division. Best Buy believes its retail operations would benefit two-fold: introducing new products to its retail customers and using innovative technology to streamline its operations.
Naturally, they're concerns about announcing new ideas to the world. To protect small inventors, small businesses need certification through a partnership network center. Then, after 100 days, ideas are available to anyone, including larger companies. The service, initially, is free.
If you're a small business with a great idea or product, check out the WSJ article and planeteureka's website.
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