Xora Mobile Resource Market: Multi-Channel Marketing Example

Xora, a Silicon Valley Mobile Resource Market (MRM), company, provides location-specific reporting and alerts to companies with a mobile workforce. Many industries, including transportation, government, health care, construction and field services, need real-time data obtained from mobile handsets with or without GPS on employee & vehicle locations, project management status and other location-specific information. This increases operational efficiency for companies who have many mobile-intensive employees. The technology is also used to solve criminal cases, lawsuits and other personal matters more quickly and accurately with the aid of GPS/Satellite or cell phone triangulation capabilities.

Xora's use of multi-channel marketing, however, is the more interesting aspect of their approach. When you first see their website home page, which is very clean and uncluttered, you can select industry descriptions of Xora's applications ("industry smart") or choose multi-media ("Hear from Customers") or recent news ("Company Spotlight'). 

The "Hear from Customers" link leads to a web page offering case studies, podcasts or videos.
Visitors then have the choice of viewing text, audio or multi-media case studies and testimonials, arranged by vertical market and applications. This multi-channel approach accommodates prospects who prefer specific communication channels and reinforces Zora's marketing message across channels.

Visit Xora's website for further information.