Mobile website owners, similar to non-mobile website owners, may believe that website optimization, mobile analytics, search engine marketing and other digital marketing techniques are too challenging, take excessive time and, in many cases, become impossible to manage. This convinces some mobile marketers to "fly by the seat of their pants" when assessing mobile website performance.
Eric Hansen, Founder and C.E.O. of SiteSpect, a Boston-based marketing-focused website testing and optimization firm, will probably disagree with you. Since starting the firm in 2004, Hansen's team has helped numerous companies, including J.C. Penney, Overstock.com, The New York Times, CreditCards.com and others that have greatly improved their website marketing performance by optimizing mobile content and placement.
According to Hansen, SiteSpect is the only company in its space providing accurate mobile website user behavior on phones that don't support Javascript and cookies. Per Hansen, 50% of worldwide mobile handsets are not Javascript enabled.
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June 05, 2009
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